Privacy Policy – USA (English)

Effective: March 11th, 2014

This privacy policy (“Policy”) describes the commitment that PointsPanel, make to protect your privacy. This Policy applies to all PointsPanel members or respondents recruited from additional third party sources who agree to participate in our research programs (“Program”) that involves downloading and installing to their mobile device a small software application (the “App”)

If you have any additional questions, you may contact us here.

Information Collection
We may collect both non-personally identifiable information and personally identifiable information from you as described below.

The Application gathers diary and survey data it also collects ‘clickstream data’. Clickstream data is information generated by you and your device while surfing the Internet and interacting with various sites, services and device functions.

The service will either install the “Meter” (a piece of software on your device to collect the data described above) and/or will establish the “VPN” (a profile on your device to direct all internet data generated by and for your device through RealityMine to enable Us to collect the data). Regardless of whether data is collected via the Meter or the VPN, We will only use the data as described in this Policy.
In greater detail, the Application collects the following types of information:

1.Diary and survey questions: this includes prompting you to answer a series of questions of what you have been doing in the last 30 minutes. The questions can cover:

  • Your location (such as your home or workplace)
  • If traveling, your reasons and mode of transport
  • Who you were with (such as your spouse or co-workers)
  • What general communication media were you using (such as TV, radio, the Internet or print publications)
  • What types of programming or content were you using (such as TV networks for sports, news radio, or fashion magazines)
  • What you were doing on the Internet (such as email, search, or watching video clips)
  • How you were communicating (such as talking face-to-face, texting, email, or phone)
  • How did you feel (such as in a good mood or relaxed)


2. Online browsing: This includes the sites you visit and apps you use, including news sites/apps or social networks, and your interactions with them.

3. Online activities: This includes the search terms you enter and the results of such searches, the videos you view, the products you shop for online, information you enter into forms, the materials you download or upload, the advertisements you see, information and content on sites or apps that you visit or use and with which you interact and may include personal, financial and health information (subject to the process described below in the section entitled “Protecting Personal & Sensitive Information”).

4. System information: This includes information about the device and browser that you are running on, including the IP address and phone number of the device, how the Application is operating, and which other applications are installed or running.

5. Mobile Usage Information, which refers to information about your use of your mobile device which we are able to collect if you have downloaded and installed one of our Applications on your device. Please note this information is collected and transmitted to us ‘in the background’, and does not require any further activation on your part. We call this ‘passive tracking’. This can include the following types of information:

  • Information about your internet browsing habits – how much time you spend browsing the internet on your mobile device, the sites you visit or apps you use, and the terms of any search you carry out.
  • Information about your usage of other apps and features (such as the camera, though we do not collect any photos) on your mobile device, including the identity of the apps and features, when you downloaded them, how often you use them and for how long.
  • Your location (see below)
  • Information about the time and duration of calls you make or receive on your mobile device. We do not collect or record the content of your calls.
  • Information about when you send or receive text messages, SMS or MMS. We do not collect or record the content of SMS text or MMS messages sent and received through your phone’s native OS.
  • Information about the time emails are sent and received on your mobile device.
  • Whether you call, email, SMS or MMS, RealityMine systems ‘scramble’ those persons’ numbers or email addresses, so we will not identify the telephone number or email address of the person you are calling/emailing/texting; however, we can tell whether they are already in your ‘Contacts’ in your mobile device.
  • Information about the type of mobile device you own, when and for how long you charge it, its battery status, whether it is switched on, off or in a stand-by or ‘Airplane’ mode.
  • Information about which mobile network you use, which wi-fi networks you connect to, and at what times.
  • Information about the volume of data downloaded to your mobile device, the times that you download that data and the method of connection you use (wi-fi or mobile network).
  • Information we can deduce from combining the above information – e.g., what apps you were using just before you searched for particular information using your mobile device’s internet browser, or how often you call, email or text a particular contact, or the geographic location in which you are most likely to charge your device, make a telephone call, or download an app.

6. Location Information, meaning data which reveals the geographic location of you and your mobile device, where you have given us your consent to collect such information. When you first download the Application, you will be asked if you agree to your location information being disclosed to us. If you consent, then we may collect and transmit this information on a semi-continuous and passive basis, which does not require any further activation on your part. If you wish at any stage to turn off this passive location tracking, you will need to uninstall the Application, by following all of the defined steps from the instructions set out here.

7. Information you provide. In some cases, we may ask you to send video, audio or image content to us. That content may include personal information, for example in the form of an identifiable image of you.

The above list contains examples of the type of data collected, and is not a comprehensive list of every single data element.

Protecting Personal & Sensitive Information
We have established certain procedural and technical privacy rules designed to try to avoid the use of certain types of personally identifiable and sensitive information that can be identified by those processes, such as credit card numbers, social security numbers, email addresses and email content from most web-based email accounts. Procedures executed by our personnel are designed to prevent certain types of personally identifiable and sensitive information from being used in our services except as allowed by this Policy.

As part of our security program, we conduct regular checks to update and refresh these procedures and technical rules.
When your information is sent over the public Internet by the Application, it is transmitted through either a secure means of encryption, or the same means of transmission used by your device in the absence of the Application. For example, information normally sent by your device in an encrypted fashion is sent by the Application to Us in an encrypted fashion. Similarly, information normally sent by your device in an unencrypted fashion may be sent by the Application in that format, or we may choose to send it in an encrypted fashion. In other words, the Application does not reduce the security procedures that your device uses to transmit information.
Despite our efforts, certain personally identifiable or sensitive information might get through the privacy rules and procedures, such as health and financial details. However, we do not knowingly use any inadvertently retained personally identifiable or sensitive information in our services.

We may collect certain information in part through the use of a technology called a “cookie.” A cookie is a small text file that is saved to your device using your browser, which allows sites to recognize you and store preferences and other information if you return to the site using the same device and browser.
We use temporary session cookies during the download and registration process to correctly identify the research panel that you have joined, enable the creation of a unique, anonymous identifier and to trigger the download process.
We may use cookies apart from the Application and link that data to other data in your profile, including data that is collected through your use of the Application.
You may remove cookies and/or control their operation by adjusting your browser settings. Please visit the ‘help’ section of your browser for more information.

Information Use and Sharing
This section describes how your data – which includes web use, app use, demographic information, survey responses and information we have obtained from third parties – contributes to the kinds of services our clients buy from us. Our typical process is to combine panel members’ data into consumer segments and report on the aggregated (or grouped) results. Consumer segments are pools of users who have common interests or characteristics, for example, “women between the ages of 28-34 interested in travel websites.” Once aggregated, the results and consumer segments are shared with our clients and other parties as described in this Policy. On some occasions, we may share non-aggregated results for limited purposes. The following are examples of the kinds of services we provide, and how your data is used in these services:

Advertising Research – Your data is combined with data from other users into a pool that is then analyzed for exposure to certain advertising. Information about the combined pool, which does not identify any particular user, is shared with clients so they can understand if and how their advertising spending impacts the consumer journey and consumer decisions. For example, by comparing the behaviors of a group of users who saw a particular online advertisement with another group of users who did not see that advertisement, We can help advertisers understand the effectiveness of their ads. The service may also modify or replace content or ads that you see as part of a market research study.
Media Use Analysis – Your data is combined with data from other users to form consumer segments that are shared with clients without identifying any particular user. These segments are typically analyzed on behalf of clients to understand where consumers go online and how consumers interact with digital media, which includes website content, apps and advertising that they see. For example, we help companies understand the effectiveness of their websites or apps by comparing how users are interacting with their websites or apps versus how users are interacting with their competitors’ websites or apps.

Profile Building We may use the personally identifiable information you have provided to us outside of the Application or an anonymous identifier associated with you (such as an IP address or similar identifier) to get additional information about you from other public and private data sources. These third party data sources may provide us information on your purchases (both online and off-line), your household and lifestyle information, and broader demographic and personal history details. We may combine this information with other information to create and enhance profiles that are shared as described in this Policy. For example, by looking at both web browsing activity and in-store purchases, our research may identify a consumer segment whose members visit certain websites when they are in the process of researching a product (like a television, computer, or automobile) but are likely to make the actual purchase in a physical store. This data can help the manufacturer or seller of that product better understand where to find customers who may be interested in their products.

Consumer Analysis We may use your data, including personally identifiable information we have obtained directly or through a trusted third party vendor, to enhance our or our customer’s consumer segments explained above. We use personally identifiable information in this way when our customer already has this information because it is usually the only way to match our profiles with those of our customers. Sometimes we may gather information from your clickstream data, such as a session ID, and share it with a third party in order to match your information with the information possessed by a third party as part of our services. Although in each of these cases we permit these other parties and our customers to use your information to enhance their broader consumer segments, to which they then may target advertising, we prohibit these parties from using your information to target advertising to you individually. So in the normal course of your online activities, you may be a member of a broader consumer segment that sees particular advertising that your data helped create.

Targeted Surveys We may send you invitations to participate in surveys on the basis of your online behaviors collected by the Application. For example, if you visit sites that suggest you enjoy travel, we may send you a survey regarding travel services. We may provide our clients with some or all of the responses to these surveys without directly identifying any particular user, including specific answers and quotes from individual respondents.

We also may use your information for purposes of maintaining the configuration and proper functioning of the Application, for database or Application services (such as customer support, email, or surveys), and for purposes of data quality and data cleansing.

As part of the registration process prior to installation of the Application or in connection with your participation in a survey or other service, we may directly collect information such as your name, telephone number, email address, birth year, household information, income, gender, and ethnicity. This information is part of your consumer profile and used as described above. Of course, the contact information you give also helps us reach you with information related to Application maintenance and upgrades and other service related communications.

When working with a third party (such as another data provider) to supplement your profile, we protect your privacy by having our partner sign a confidentiality agreement stating that they will not share personally identifiable information with unauthorized parties. We instruct them to maintain the confidentiality, security and integrity of the information we provide and not to use the information for any purpose other than those we explicitly authorize.

We may share information about you with authorized vendors and service providers, in connection with the services that they perform for us. These third parties are prohibited from using your information for other purposes.

Additional Disclosure of your Information
In the event We go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your information may be among the assets transferred.
We also reserve the right to disclose your information as required by law, court order, or legal process served on us, when we believe that disclosure is necessary to protect our rights, or to combat suspected fraudulent activities.

Application Removal
You can opt-out of this Program at any time by removing the Application from your device. For instructions on how to do so, please read and follow all defined steps of the Application Removal Instructions here .
If you are not able to quickly and easily opt-out from data collection, we can and will help you if you ask. If you have any questions regarding removal or opting-out, you may contact us here.
If you have set your browser to “private browsing” or a similar setting, the Application may still continue to operate and collect data to be sent to Us. To completely stop the operation of the Application and the collection of data from your device, you must follow the instructions above to remove the Application.

Data Security
We have put in place reasonable administrative, technical, and physical safeguards to protect against unauthorized access to the information we collect. However, no security measures are 100% impenetrable and we cannot guarantee against all potential security breaches. Moreover, the transmission of information over the Internet is not inherently secure, and we are not responsible for the transmission of information over networks that we do not control. Your use of our Application demonstrates your assumption of these risks.

Data Access Rights
If you would like to modify or remove personally identifiable information about you that is being held by Us, then you should contact us with your specific requests using the information in the Contact Us section below. Such access rights do not include the ability to modify or remove clickstream data, information that has been inadvertently collected as described above in the Protecting Personal & Sensitive Information section or information that has already been shared with a third party as permitted by this Policy.

Data Retention
We will retain the information described above for as long as the information has value as part of the services we offer to our clients, or as long as is necessary to comply with our legal obligations, resolve disputes, and enforce our agreements, whichever is longer. If you opt out of the Program by following the directions to remove the Application as described above in the Application Removal section, we no longer will collect data from you but we will retain and continue to use your data collected prior to your removal of the Application unless you contact us pursuant to the Data Access Rights section above.

Children’s Privacy
We do not seek to collect personal information from users under the age of 15 for use in connection with our online research panels. If we do seek to collect personal information from users under 15 in the future, we will, when applicable, obtain verifiable parental consent and adhere to the Children’s Online Privacy Protection Act and all appropriate data laws and regulations.

Privacy Policy Changes
If we are going to use your information in a manner materially different from that stated in our Privacy Policy at the time of collection, you will be notified via email or via the Application by Us or by our data partner directly. You will have a choice as to whether or not we use your information in this different manner and instructions for how to make that choice will be included in the notification.
If we make any non-material changes to our privacy practices that do not affect information already stored in our database or for future collection, we will post a prominent notice on our website notifying our members that there is a change and pointing them to the revised privacy policy.

Contact Us
If we have any personally identifiable information about you, you may correct, update or delete your contact information by contacting us here. We will respond to your access request within 30 days.
If you have questions related to this Policy, the data that has been collected by the Application, or other privacy concerns, please contact us here.